Customer satisfaction
Customer orientation, customer satisfaction and customer loyalty have been given special attention by managers. Malaysian businesses are increasingly trying to satisfy the customer by responding to the demands and expectations of the customer. If your service or product exactly meets the needs of the customer and makes life easier for him, you have definitely been able to take a big step in customer satisfaction. Do not forget that you can go beyond the expectations of the customer and surprise him, in this case you have not only been able to satisfy the customer, but by creating a great customer experience, you have turned him into a loyal customer