Today, many organizations believe that the brand is one of their most valuable assets. One of the most important features of a brand is reliability and brand equity. On the other hand, marketing mix factors are the main essence of marketing activities Various, factors affect trust, brand equity as well as marketing mix factors, among which are the religious beliefs of customers ,The purpose of this study is to investigate the effect of customers' religious beliefs on the brand value of Panorama global trading chemical industry. This research is a survey research in terms of practical purpose and method. Brands are the main asset among most companies According to evidences The independent variable of religious beliefs has a positive and significant effect on the variable dependent on the value of the company brand (which causes confidence in the variables of confidence, brand equity and marketing mix). And are considered as important communication tools in customer relationship management; Because creating successful brands creates a competitive advantage for organizations And in the long run, it leads to customer trust and loyalty To determine the impact of customers' religious beliefs on the brand value of the food industry, which consists of a combination of factors of trust, brand equity and marketing mix; Not much research has been done and also there is no attempt to show the relationship between important factors affecting the company's values in a single order, which indicates a significant gap in existing knowledge .We as Malaysian company proud to be Muslim to surrender ourselves to allah wishes . Brand value is a summary of the brand's relationship with the customer and the customer with the brand over time, because customers can relate to the brand and the brand can also have a direct relationship with customers. In other words, the credibility of a brand or brand represents the cumulative effect of the validity of all previous marketing actions taken by that brand, or as Kafffer says: Is commercial. A reputable brand is a sign of the product's position and subject matter, less perceived risks by users, and lower costs for users to gather and process information to make decisions. Brand value may increase user perceptions (or expectations) of product quality, because the brand may influence the psychological process in which ocular quality levels are transformed into perceived quality levels. Therefore, two brands or brands with similar quality may have different perceived quality due to different levels of their credibility. In this regard, Robert and Arhan argue that durability in product quality leads to a low level of product variability. To be. Clearly, high-quality brands or brands can have high levels of credibility if they are honest about their position. Both the skill and credibility of a brand reflect the cumulative effects of past and present marketing strategies and practices. Brands or brands that are more consistent with the truth of their promises over time will be more credible. Consistent structures and transparency are the preconditions for this credibility. Transparency leads to ambiguity in branded product information, and consistency is the degree of coordination between marketing actions and the persistence of hybrid strategies over time. Reliability refers to the tendency of companies to perform their commitments and promises, and expertise refers to the ability of companies to deliver on their true commitments and promises. Therefore, as mentioned, the credibility of the brand or corporate brand, plays a significant role in influencing the views of the purchasing van, which is important to do consistently what has been promised. In Panorama Global Trade Sdn Bhd we will respect all those commitments.
